About Us


Whilst SystemFlip is new, the business is part of UK-based Tivarri Limited, a channel-based cloud services business founded in 2010.  Managing Director Simon Ponsford has held senior positions in datacentre and cloud technology businesses, including Chief Technical Architect in one of the leading global disaster recovery businesses. He is an information technology entrepreneur and is internationally recognised as a thought-leader and expert in cloud technology, disaster recovery and low energy computing.

Simon became convinced that current disaster recovery products did not serve customers well. He saw an opportunity to develop a single, integrated product that would deliver both on-site recovery benefits and disaster recovery which would be simple to install and use and would offer cost savings.

He began by evaluating all the current online backup and disaster recovery (DR) products on the market. He found that customers typically needed to purchase two separate backup and DR products from different vendors. This means that to recover, first a DR solution needs to be invoked, and then once live, the latest backup restored. The result is that failover takes many hours or even days to complete. As backup and DR solutions come from different vendors this means both need to replicate the data offsite, resulting in high bandwidth requirements. The two product types are difficult to get to work together and data storage costs are high because data has to be stored twice - once for each application.

Discussions with IT professionals revealed that whilst backup and DR are essential in a responsibly run business to provide protection from major disasters such as fire and flood, the everyday disasters such as a single server failure, (e.g. a RAID controller dying, or a motherboard fault) or cyber-attack are not covered by traditional backup and DR solutions. If hardware is faulty, restoring a backup will not help and invoking DR is not a good idea when all other servers are operational. Instead, an on-site recovery solution is needed.

Aware of the drawbacks of existing products for mid-market companies, he realised that a wide range of technical issues would need to be solved to develop a single, integrated backup and recovery product. He needed experts in a range of technical disciplines such as data recovery, data transfer, communications and networking, data security, encryption and datacentre technology and set about identifying and recruiting a dedicated team of specialists who shared his vision.  

He and his team have taken DR to new levels of simplicity and flexibility with a sophisticated but straightforward-to-use product. After 5 years of intensive behind-the-scenes development and testing, SystemFlip has transformed from stealth mode to a fully operational backup and disaster recovery specialist.
In addition to the technical competencies listed above, the business competencies of SystemFlip employees include customer support, marketing, sales, commercial and finance, as well as a deep knowledge of customer needs and the practicalities of disaster recovery for organisations that cannot do without their IT infrastructure.

Please call us 01225 808065 for further information and to arrange a demonstration.

SystemFlip is located at 28 Victoria Buildings, Bath, BA2 3EH, United Kingdom.
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