Whilst SystemFlip is new, the business is part of UK-based Tivarri
Limited, a channel-based cloud services business founded in 2010.
Managing Director Simon Ponsford has held senior positions in
datacentre and cloud technology businesses, including Chief Technical
Architect in one of the leading global disaster recovery businesses. He
is an information technology entrepreneur and is internationally
recognised as a thought-leader and expert in cloud technology, disaster
recovery and low energy computing.
Simon became convinced that
current disaster recovery products did not serve customers well. He saw
an opportunity to develop a single, integrated product that would
deliver both on-site recovery benefits and disaster recovery which
would be simple to install and use and would offer cost savings.
began by evaluating all the current online backup and disaster recovery
(DR) products on the market. He found that customers typically needed
to purchase two separate backup and DR products from different vendors.
This means that to recover, first a DR solution needs to be invoked,
and then once live, the latest backup restored. The result is that
failover takes many hours or even days to complete. As backup and DR
solutions come from different vendors this means both need to replicate
the data offsite, resulting in high bandwidth requirements. The two
product types are difficult to get to work together and data storage
costs are high because data has to be stored twice - once for each
Discussions with IT professionals revealed that
whilst backup and DR are essential in a responsibly run business to
provide protection from major disasters such as fire and flood, the
everyday disasters such as a single server failure, (e.g. a RAID
controller dying, or a motherboard fault) or cyber-attack are not
covered by traditional backup and DR solutions. If hardware is faulty,
restoring a backup will not help and invoking DR is not a good idea
when all other servers are operational. Instead, an on-site recovery
solution is needed.
Aware of the drawbacks of existing
products for mid-market companies, he realised that a wide range of
technical issues would need to be solved to develop a single,
integrated backup and recovery product. He needed experts in a range of
technical disciplines such as data recovery, data transfer,
communications and networking, data security, encryption and datacentre
technology and set about identifying and recruiting a dedicated team of
specialists who shared his vision.
He and his team have
taken DR to new levels of simplicity and flexibility with a
sophisticated but straightforward-to-use product. After 5 years of
intensive behind-the-scenes development and testing, SystemFlip has
transformed from stealth mode to a fully operational backup and
disaster recovery specialist.
In addition to the technical
competencies listed above, the business competencies of SystemFlip
employees include customer support, marketing, sales, commercial and
finance, as well as a deep knowledge of customer needs and the
practicalities of disaster recovery for organisations that cannot do
without their IT infrastructure.
SystemFlip is available through its selected Partners. Call 01225 808065 for further information.
SystemFlip can be contacted at 2-4 Henry Street, Bath, BA1 1JT, United Kingdom.